Let me start this entry by saying I love pizza and Domino's has great pizza, but when I saw their latest commercial I was struck by something that I just can't get out of my head so I had to share.
At the 8 second mark of the commercial Patrick Doyle tells the audience that Domino's has spent 3 years developing their fresh pan pizza dough. 3 years they spent working on a way to to be different from most pizza joints. Most pizza places use *gasp* frozen dough for their pan pizza crusts!!! Oh the humanity! But not Domino's. No, no...they are so dedicated to delivering fresh pan pizza to their customers that they spent 3 years developing this process.
Now, go back and take a look starting at the 11 second mark where Roxane (the pizza chef) tells you just how they did it. "first we hand press it into the pan, then we top it with not one but two layers of cheese." I will wait for just a moment and let that soak in. *insert elevator music here* Has it soaked in yet? For those that are still confused, let me explain what took Domino's 3 years to develop.
1. Take the pizza dough and press it into the pan.
2. Cover with cheese.
Really? I'm not Mario the professional pizza maker, but 3 years for put the pizza dough in the pan and cover with cheese? Did I miss where the federal government took over Domino's? That's the only legitimate excuse for that process to take more than 3 seconds let alone 3 years!
Still avoiding the Noid and Prime Time Pizza...MH
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